Slayin' at 40

Do you remember the first time you fell in love with makeup? Perhaps you were a child who used to play with your mother’s beauty kit as you pretend to be a model in front of the mirror. Indeed, the start of your makeup journey is memorable and special. For many of us, that journey began with Ever Bilena, now the country’s leading beauty brand which has grown into a name that beauty enthusiasts all over the country continue to love and grow with as they go through their life journey. 

As it celebrates its four decades in the local beauty scene, Ever Bilena continues to touch the lives of many Filipinos from all walks of life and be a part of their milestones in life. This year, the brand is unveiling for all its avid supporters exciting treats and surprises that will help them become more confident as they embrace their individual beauty.

“It is such an honor to be part of the makeup routines of beauty enthusiast across generations in the last 40 years. We are excited for them to discover more of what Ever Bilena has to offer this year and the coming years,” enthuses Ever Bilena Cosmetics chief sales and marketing officer Ms. Denice Sy.


Empowering timeless beauty and confidence

“Beauty and confidence go hand in hand. You feel most beautiful when you are confident, while you also feel most confident when you know that you are beautiful,” she said.

True to its core in creating products that fit the needs of Filipinos to give them that confidence boost, Ever Bilena’s many innovations make it easy for the brand to appeal to a wide range of people and help them discover what makes them most comfortable and confident about themselves.

As an example, Denice cites her fave makeup products and how it can quickly transform her looks and make her feel confident. “I have a go-to lipstick shade (Mirrored Mocha) and go-to liquid foundation (Fearless Serum Foundation) that I trust to make me feel beautiful in just minutes!” she said.


New endorsers

To keep EB fans even more excited, the brand recently announced its partnership with RISE Media to bring the South Korean actor Kim Min Gue to the Philippines. This is truly something that EB and K-drama fans can look forward to as their favorite makeup brand unveils something exciting in tandem with the beloved actor.

Also joining the Ever Bilena family is Filipino comedienne, model, actress, beauty pageant titleholder, and vlogger Herlene Nicole “Hipon Girl” Budol. She transformed from being an avid customer of Ever Bilena who only started from borrowing EB products from her friends, to becoming its direct sales dealer, to modeling for the brand as a beauty queen, and now, as one of its newest endorsers. Joining her is Filipina beauty queen Chelsea Fernandez. Ever Bilena also recently launched the newest addition to its liquid foundation product line, the EB Pillow Pop Cream Blushes.


Hindi ako makapaniwala. Dati ginagamit ko lang products nila. High school pa ako n’un, siguro 2015. Mas lalong na-boost ‘yung confidence ko lalo na ngayon na bilang celebrity at endorser nila, confident na akong humarap sa mga tao. Naging isang parte talaga ng buhay ko ang Ever Bilena para marating ko ‘yung mga pangarap ko” Herlene said.


Biggest anniversary sale

Have you completed your beauty kit yet? You are in for an exciting treat as the biggest and much-awaited Ever Bilena Anniversary Sale promo is back to offer  Ever Bilena products for as low as PHP40 until March 31 exclusive at all SM Beauty Department Store, and Watsons outlets nationwide!

The EB anniversary has actually become some sort of a tradition that makeup junkies look forward to every year. But this year, prepare for bigger surprises -  Just buy selected Ever Bilena products at a regular price at any SM Beauty Department Store, and Watsons branches, and get the second item for only PHP40!  So if you’re planning to achieve your beauty goals this year, be ready to troop to the malls and swarm in long lines to score your favorite EB products at an affordable price!

As Denice said, beauty and confidence go together so as Ever Bilena continues to give Filipinos a wide range of high-quality beauty products, it’s actually giving them the confidence to go through each day feeling and looking beautiful. 


Ever Bilena products can be purchased on their official Shopee and Lazada

stores, and Watsons branches nationwide. Check out Ever Bilena on Facebook

(@everbilenacosmetics), Instagram (@everbilenaofficial), Lazada (

or Shopee (