MaxiLife announces president and CEO transition


A significant leadership transition is happening over at Maxilifie, the visionary life insurance start up.  After a remarkable journey of growth and success under the guidance of Jose Pastor Z. Puno as President and CEO, the reins of leadership have been passed on to Mervin L. Pobre, Ph.D. This transition marks a pivotal moment in MaxiLife's evolution and is a testament to the company's commitment to continuous growth and excellence.


Mr. Puno's legacy is etched in the foundation of MaxiLife's success story. His visionary leadership propelled the company from its inception, guiding it through remarkable milestones that solidified MaxiLife's position to be a prominent force in the insurance landscape, especially within the pivotal Year One. His strategic brilliance, unwavering dedication, and nurturing of a culture steeped in excellence and innovation have left an indelible mark on the organization.


Under Mr. Puno's guidance, MaxiLife achieved extraordinary feats, obtaining approvals for its pioneering Group Life Insurance products and rapidly insuring 350,000 lives within the first five months of commercial operations in 2023. The company's footprint expanded, earning accolades such as the Great Place to Work certification, while forging robust strategic partnerships. His commitment to innovation, paired with a sincere focus on employee well-being and development, has shaped MaxiLife's distinctive culture, destined to inspire for years to come.


Stepping into this leadership role with enthusiasm and expertise is Mr. Mervin L. Pobre, PhD, the newly appointed President and CEO. Mervin is a distinguished business leader with an illustrious career spanning the insurance and banking sectors, both in the Philippines and the US. His most recent role as Chief of Strategy at FWD Insurance underscores his proficiency in steering organizations toward prosperity. Beyond the corporate realm, Mervin has also enriched the academic landscape, educating the next generation at esteemed institutions such as the Asian Institute of Management, Ateneo De Manila University, and De La Salle University.


Mervin's academic prowess, coupled with his strategic acumen, positions him perfectly to lead MaxiLife into the next exciting phase of its growth journey. Armed with a deep understanding of the life insurance industry, he is poised to uphold the company's commitment to excellence, innovation, and core values.


During this transition, MaxiLife remains resolute in its dedication to delivering exceptional service to valued customers, while nurturing a culture of excellence within its ranks. In this new chapter, the company continues to pursue their mission to simplify the insurance journey for Filipinos and protecting their aspirations for lifelong peace of mind.